Genesis unveiled the Box Buggy, a one-off concept vehicle that made its public debut at the 24 Hours of Le Mans. The machine carries the basic mission of a golf cart but pairs it with four-wheel electric drive, steer-by-wire, brake-by-wire, and a four-wheel steering system reportedly based on the Hyundai Mobis e-Corner System — hardware that lets each wheel rotate up to 90 degrees, enabling true sideways movement and in-place rotation.
Each of the four in-wheel electric motors produces roughly 40 horsepower, and Genesis Chief Creative Officer and President of Hyundai Group Luc Donckerwolke has stated the buggy is capable of reaching 100 mph. Power comes from a 1.49-kWh battery pack sourced from a Hyundai Tucson Hybrid. No range figures have been published, consistent with the vehicle's positioning as a paddock showpiece rather than a utility runner.
Donckerwolke described the Box Buggy as "the grand daddy of golf carts" and noted that Genesis had sponsored golf for years without ever producing its own golf buggy — so the brand decided to build one and have fun with it. The name itself references the pit box, framing the concept as paddock transportation as much as a golf-adjacent vehicle. Genesis is the official vehicle of the PGA Tour and has maintained deep ties to the sport through major sponsorships.
Inside, beige tartan fabric gives the cabin a golf-club aesthetic that contrasts sharply with the vehicle's motorsport context and mechanical ambition. The Box Buggy is not a production model, and Genesis has not announced any plans to bring it to market. What the company has communicated is that it wanted to demonstrate what a luxury automaker could do with the golf cart format when engineering and design constraints were loosened.
For the broader golf car and low-speed vehicle industry, the Box Buggy signals that small electric vehicles are increasingly being treated as serious design and technology platforms by major automakers — a trend worth watching. This story was originally reported by Golf Car News.
